The public faces
Website builder, editor and publishing
● Live
Builder, editor and publish work; structured data verified in the generated pages.
SEO: titles, canonical, schema
● Live
Verified in the generated sites' HTML.
llms.txt for AI search
◐ Building
Fixed 22 September and verified on development: a summary of the business, its products and services for AI assistants. Reaches production at the next release.
SitemapsNEW
Defect
Each site has its own sitemap, but a platform-wide sitemap address takes priority and answers instead, with the wrong pages. It also lists pages only, not blog posts or products.
Custom domains
◐ Building
Real Cloudflare integration; no customer domain created yet.
Simmi on the websiteNEW
● Live
Answers visitors from the business's live timetable, prices, staff, events, shop and policies as cards; captures a lead when it can't answer; rate-limited per visitor.
Customer portal
● Live
Sign-in, shop orders and invoices, packs, subscriptions, downloads, returns, support tickets, profile and security all work.
Portal: move or cancel a booking, see service invoicesNEW
◐ Building
Bookings are view-only today. A cancel-and-detail module exists but isn't connected; service invoices arrive by emailed link, not in the portal.
Simmi in the portalNEW
◐ Building
Answers from the customer's own bookings, orders, downloads and memberships. Read-only: it can't yet move a booking for them.
Email: one-to-one send, inbound, builder
● Live
Send, verified inbound and a drag-and-drop builder all work.
Email campaigns
Defect
Sending credential absent and unsubscribe routes unmounted. Deliberately not switched on until both are fixed.
Phone: inbound calls to the customer record
◐ Building
Real Twilio integration and verified webhook; the missing callback settings landed 22 September and reach production at release.
Google Business ProfileNEW
◐ Building
Sync is built: details, hours and closures push to Google automatically on change, and services and products push once registered. New reviews are pulled into the Inbox every 15 minutes, with replies sent back. But connecting a Google account can't complete yet, because the Google app credential isn't configured, so none of it has run against Google. Posts, photos and insights call the wrong Google API, and the review-reply button on the profile page is a stub.
Google Maps, Q&A and Merchant CenterNEW
○ Next
Products go to Google as service items, not a product catalogue. There's no Q&A, no working Merchant Center feed and no GEO visibility tracking.
Money: Simma Pay
Payments accounts, onboarding and ID checks
◐ Built
White-label Stripe Connect accounts, a 7-step onboarding inside Simma, ID verification and an audited KYC trail. Live-mode keys not yet in production; they go in before the first paying customer.
Taking payments online
◐ Built
Shop, bookings, invoices, payment links and first membership charges go to the business's own account with Simma's fee taken. Refunds, disputes, payouts and Xero/QuickBooks sync work. Built and tested in Stripe test mode; switched to live keys before the first customer.
Simma Pay rates, as pricedNEW
Defect
The v10 draft prices (the card's actual cost plus Simma's fee, from 2% + 20p on Free down to 0.4% + 5p on Scale, with payouts by plan) are not what's charged yet. The code uses older rates (about 1.5–3% plus a fixed fee), and takes no fee on in-person sales, recurring memberships or deposit balances. One rate source is the fix.
Reminders, retries and recurring invoicesNEW
◐ Building
The code exists; none of it is on a schedule yet, so today it only runs when triggered by hand.
Direct debit, buy-now-pay-later, SageNEW
○ Next
Not built. Not claimed on the Money page.
Simma BankNEW
○ Vision
A future direction on Stripe's embedded-finance products, country by country. Nothing built. With the other ideas for the platform on
Where Simma goes next.
The Cascade
Eight-layer cascade: features, menus, words, emails, currencyNEW
● Live
Resolved on every page, with a precedence test for each pair of layers. The industry, specialism and niche layers are built; industries are added as configuration, starting with instructors. 23 countries. A café is tested to receive none of a dance school's words, flows or menus.
Layers still waiting for contentNEW
◐ Building
The machinery runs, but franchise settings, and menus by specialism, niche or country, have no content yet. Website starting templates exist for dance schools only. The customer business-type picker offers four types and is admin-only.
Franchise networksNEW
◐ Building
Read from the code, 11 October 2026: head office keeps a product catalogue with a price band per product, and locations price inside it (anything outside is refused); a brand site's location finder leads to each location's own site; every paid booking or order records the franchisor's royalty, and a cancellation reverses it (a record of what's owed, not a split of the money). Not yet: one network shown working end to end, a central catalogue of services, and content in the franchise settings.
Franchise networks →
Languages; a business of more than one kindNEW
○ Next
Six languages are declared; French is partly translated. A business is one kind today, so a studio with a shop can't be both.
Business sizeNEW
● Live
One definition of headcount, counted live and enforced by tests. By design it changes emphasis (marketing mode, setup, suggestions, AI context) and never hides a feature.
Trust and compliance
UK GDPR consent, preferences and cookiesNEW
◐ Built
Consent is recorded with its lawful basis; marketing and AI consent are separate; a preference centre; a cookie banner in UK GDPR, EU GDPR or California opt-out mode.
Audit trailNEW
● Live
Every action is written to one audit log, with whether a person or an agent took it.
Data-access requests and exportUPDATED
◐ Built
Requests tracked against the 30-day deadline, with identity checks. The export says when it's incomplete rather than hiding a gap, and states how many safeguarding records it withheld, never their content. Staff pages that failed to load were fixed, and a team admin can download an export as JSON or CSV (27–28 September; in the next release).
ErasureNEW
○ Next
Erasure requests are logged and the deadline runs, but nothing yet deletes a person's records. Built before the first business whose own customers could ask.
Retention rules and legal holdsNEW
◐ Building
Delete, anonymise and archive rules and legal holds are built; nothing runs them on a schedule yet.
HIPAA (US health data)NEW
○ Not claimed
Not built for US health records, and not claimed. Booking and customer forms warn people not to enter health information.
AI and the agents
Work routed by difficulty, in Simma's own developmentNEW
● Live
Live inside Simma's development work system, not yet in the customer product. Each job is graded simple, standard or complex and offered only to AI agents on the matching model tier (Haiku, Sonnet, Opus), with escalation when a tier fails. Measured on matched jobs: Haiku used 73% of Sonnet's tokens and passed 2 of 3; Sonnet passed 3 of 3.
Jev (TypeSafe's System One) for fast decisionsUPDATED
◐ Building
First live test on a real Simma decision, 27 September 2026: agreed with the current classifier 30 of 30 times, 0.3 s median. The Judgment service is now built, with 15 decisions registered; each is still answered by the current AI model. Jev can be switched on per decision, alone or alongside the model for comparison, with a tool that measures accuracy, confidence, speed and cost. Switched off for every decision today.
Home as the business feedUPDATED
◐ Building
The feed engine and 7 publishers (waitlists, orders, stock, prospects, overdue invoices, content to approve, overdue tasks) are built. A step waiting on the owner now gets its own card, and a fix stops a private task's title reaching colleagues (29 September). The new feed is behind a switch that's still off, so Home shows the older intranet feed with memory cards.
Approving an agent's idea from HomeUPDATED
● Live
An idea card can be approved from Home; the plan, its steps and who approved them are recorded. A "Waiting on you" page now lists every step and idea waiting for a person, and content can be approved from it, at the approval role; no agent can approve for a person (28 September–1 October; in the next release).
Track and trace of agent workNEW
● Live
Agents are named identities with a list of permitted tools; every task step records whether a person or an agent did it; every agent action writes to the audit log.
Agent suggestions as rows in the task listNEW
◐ Paused
Switched off on 14 September because suggestions appeared in the owner's own to-do list. It returns once agents have their own list.
The business agents: Maya, Sam, Charlie, Molly, Oli, Peter, Sage
○ Next
Roles, limits and approval rules are designed; the reasoning engine they run on is live. As named, customer-facing agents they are the next build, and they appear on this site as vision.