Simma doesn't join the tools up.
It is the tools, and the foundation for the agents.
Website, bookings, payments, customers, email, brand, documents, team and Google, built as one system on one record. The AI team works on that same record, in the same tools, with the owner's OK.
One login instead of eight.
AI with the context, and a platform to act in.
What it takes on one record
- 1Sage finds 14 lapsed clients: their bookings, payments and emails are already in one place
- 2Maya, the marketing teammate, drafts a note in the studio's voice, with the autumn timetable
- 3The owner reads it and says yes
- 4It goes from the studio's own address; replies land in the inbox, bookings file themselves
One question, instead of five steps and an evening.
And Maya doesn't stop at one note
She knows the customers, who the business is for, the market it's in and what has worked before. So she builds the marketing plan, runs it, and improves it with every result.
- ContextThe whole business: customers, bookings, money, messages, brand
- PlatformShe works inside Simma's own tools: the website, email and social posts
- ApprovalNothing reaches a customer or goes public without the owner's yes
Draft is a feature. Finish is a platform.
Every account comes with the AI team; how much it can do grows with the plan. What is live today is on the Status page.
The owner stops being the integration.
Every part of Simma reads and writes the same customer, booking, invoice and message. There is nothing to copy, because there is only one copy.
The booking files itself against the customer, the payment against the invoice, the reply against the conversation. At 22:14, there's nothing left to join up.
The four costs, answered.
Nothing to join up.
Bookings, payments, invoices and messages file themselves in one place. The copying at 10pm, the exports and the "which list is right?" go away, and the evening goes back to the business.
One place, any hour.
At 21:02, Simmi, the business's own AI, answers from the real timetable and prices and hands over the booking. The confirmation, the receipt, the reminder and the newsletter all come from one business, in its own name.
No connectors to keep alive.
There's nothing between Simma's own tools to break, because there's nothing between them. Outside services (Stripe for cards, Twilio for phone, Google) plug in once, underneath, for every business.
One login, one bill, one place to ask for help.
Instead of eight. A business can start on Free, with no monthly bill until it's paid, and grow into the plan that fits. How we make money →
Both halves of the business, on one record.
Booking apps built the front desk. Simma builds the front desk and everything behind it.
Accounts sync to Xero or QuickBooks, for the accountant. Some areas are still being built: see Status. Take the product tour →
One platform, a layer for each industry.
The front desk changes from one industry to the next; the record underneath doesn't. The Cascade gives every business its own version of Simma: the words, the defaults and the front desk of its industry and specialism, on the same record. Instructor-led businesses get classes and a timetable.
Each industry's front desk, on the same record
22 industries and 181 specialisms are configured. That is configuration, not markets served: today's website templates are for dance schools. How the Cascade works →
A layer is only as solid as what it's connected to.
A connected OS is borrowed.
- 01A vendor changes its API, and a workflow quietly stops.
- 02A permission is revoked, and the agent goes blind.
- 03The vendor ships its own agent, and closes the door.
An owned system stays yours.
- 01No connector between your own tools can break, because there isn't one.
- 02No one else decides what the AI team may touch.
- 03The tools, the records and the public presence stay the business's — whatever the AI market does next.
The outside world finds the business through Simma.
Owning the public faces is the part a layer can never reach — and the part that grows in value the longer a business holds it.
"Pilates class near me on Thursday evening?"
