Five AI teammates. One owner in charge.
They don't sit on top of Simma through APIs — they work inside it, on the same records a human colleague would. So they can finish the job, not just draft it. And the owner says yes before anything leaves the building.
Each one does the work. The owner makes the call.
Every agent has a job description and a lane. What they produce lands in front of the owner as a decision, not a notification.
Campaigns, posts, the website's words.
"Thursday's 7pm reformer has 3 spaces. I've drafted an Instagram post and a note to 14 lapsed clients."
Enquiries, follow-ups, winning the work.
"The corporate wellness enquiry from Friday hasn't replied. Here's a follow-up with the group rate."
Questions answered, problems caught early.
"Tom has 4 classes left that expire in 3 weeks. I've drafted a note with his usual Tuesday class."
Invoices chased, books straight.
"Two invoices are 14 days overdue. Reminders are ready."
The timetable, the capacity, the diary.
"Wednesday 6pm has been full for 5 weeks. Add a second class?"
£10 deposit paid
9pm. The studio is closed. The booking still happens.
- Answered from the real timetableThe same timetable the website shows.
- The slot is heldNo double-booking, because the calendar is Simma's.
- The deposit is takenThrough Simma Pay, against the class pack.
- Filed to Jamie's recordThe chat, the booking and the money — once.
"Handled overnight: 1 booking, £10 taken. Nothing needs you."
Illustrative of where Simmi is going. Today Simmi answers from the live timetable, prices and policies and hands the visitor a button to book; booking inside the chat is the next build. See what's live →
A bolted-on assistant can't do this — the timetable, the payments and the record are three vendors apart. The argument in full →
Colleagues with a job description. Not visitors with an API key.
Bounded
Each agent can touch only what its job needs. Maya can't move money; Fiona can't post to Instagram.
Approved
Nothing an agent starts moves money, reaches a customer or goes public without the owner's yes. When a customer asks, Simmi answers within rules the owner has set.
Recorded
Every action is written down — the same audit trail whether a person or an agent did it.