Product · Franchise networks
One platform, a whole networkHead office sets the rules. Every location runs its own business inside them.
A franchise runs on the same Simma as a single studio. The Cascade's franchise layer carries the brand's products, price bands and settings to every location, and each location keeps its own customers, bookings and takings on one record.
- ✓Products and price bandsHead office sets them; locations price insidebuilt
- ✓Location finder and location sitesFrom the brand's site to each location's ownbuilt
- ✓Royalties recordedOn every paid booking or order, reversed on cancellationbuilt
- …One network, end to endHead office to location to payment to refundnext
- FA multi-brand franchise operatorTalks paused until the core product is completepaused
Central control, local business.
Measured: read from Simma's code on 11 October 2026. Built is not the same as shown working for a real network; that comes next.
One product catalogue, with price bands
Head office keeps the brand's products and sets, for each one, how far a location may move the price up or down.
Its own prices, inside the band
A location sets a percentage or a fixed price. Anything outside head office's band is refused, so local prices can't drift from the brand's rules.
A brand site that finds the nearest location
The brand's site has a location finder that leads to each location's own site, built by Simma from the location's details.
Recorded on every paid booking or order
Each payment taken in Simma records what the franchisor is owed, and a cancellation reverses it, so nobody works it out at month end. It is a record of what's owed: the money itself is not split when the customer pays.
The Cascade's franchise layer
A franchise's currency and permissions apply to every location, between the country and the business. The Cascade →
One class, worked through
Head office sets a class at £100 and lets locations move up to 10%. A city-centre location charges £110. With a 7% royalty on the £100 base, £7 is recorded as owed to head office when the customer pays. Example numbers, not a customer's.
What has to be proved before a network runs on it.
One network, end to end
Head office sets a product, a location prices it, a customer finds it on the brand site, books and pays, the royalty is recorded, and a cancellation reverses it, all in one recorded run, along with checking what full and partial refunds do to the royalty record.
Services from head office
The central catalogue covers products today. A central catalogue of services, such as classes and appointments, isn't built yet.
Franchise settings
The franchise layer runs, but its menus and settings have no content yet (Status). Payments taken outside Simma record no royalty.
One buyer, many locations.
A head office can bring a whole network to Simma: consistent products and prices, one web presence, and royalties recorded as payments happen rather than reported later. But head office buying is not every location adopting: each location still has to move its bookings and payments onto Simma, and that is what a pilot would measure.
Instructors and studios are the first customers; franchise networks are the next route, planned from year two. The talks are paused for now, only until the core product is complete, and the plan is to reopen them as soon as one network can be shown working.
Large, and made of small businesses.
1,009 systems, just under 50,500 units
Contributing £19.1bn a year to the UK economy, with about 770,000 jobs and average turnover of about £400,000 a unit. BFA
845,000 establishments
Up 1.5% from 832,521, with output projected at $921.4bn, up 1.6% (FRANdata for the IFA, February 2026). Child services and home and commercial services are expected to grow fastest. IFA
The industry, not Simma's market
These are counts of franchise businesses and what they produce, measured differently in each country. They are not software spending, are not Simma's revenue, and are not added to Simma's market figures.
Not the only franchise software. One record for all of it.
Specialist franchise platforms manage networks, compliance and reporting, and payment companies sell to franchises too: Square for Franchises advertises central permissions and automated royalty calculation. Simma doesn't claim royalties as unique. Its case is the combination on one record: the brand's products and price bands, each location's site, bookings, payments and royalties, with the AI team working across them. That has to be proved with a real network. Competition →
Show it working, then talk again.
Talks with a multi-brand franchise operator, through an industry contact, are paused for now, until the core product is complete. Nothing is contracted. The order from here, aiming at year two: one network shown working end to end, a yes or no on reopening those talks, a pilot only if both sides agree, then more networks. Franchise sales are led centrally, not by Local Partners. Traction → · Risks →