How Simma makes money.
A subscription per business, plus a share of every payment that runs through Simma Pay. Free is the cheapest way to start; paid plans add users, customers and AI-team capacity.
Free to start. Priced to grow with the business.
The cheapest way to start: on Free there is no monthly bill until the business is paid. For a business taking its first few hundred pounds a month, that costs less than a website, booking tool, email tool and card processor bought separately. As it grows, it pays for the whole system: one record, the AI team, nothing to join up.
Every plan includes the website, bookings, CRM, payments and the AI team. Paid plans add users, customers and AI-team capacity. Extra users £5/month. Franchise pricing is custom.
5%+ 50p
2.5%+ 25p on Scale
Simma earns when the business gets paid. Paid plans lower the rate: 4% + 40p on Lite and Starter, 3.5% + 35p on Business, 2.5% + 25p on Pro and Scale.
Five years, three rounds, profitable in year four.
Built from the customer ramp on the Market page — mostly micro businesses, with small and medium customers from year three and the first enterprise customers in year five. Revenue is subscription plus the Simma Pay margin. A plan, not a forecast.
£4m cap via SeedFAST. Paul full-time, a team of four, the first 50 customers, the channels that work.
Self-serve, referral and partner channels; the team to 20; 1,000 customers.
The US opens; franchise and multi-location groups bring the first small and medium customers.
Key assumptions, by customer size (micro / small / medium / enterprise): revenue per customer ~£2.4k / £12.5k / £61k / £152k a year; customers lost each year 30% / 20% / 12% / 5%; cost to win £400–£1,000 / £3,000 / £12,000 / £60,000; hosting, AI and support £20 / £80 / £300 / £1,500 a month. Cash is simplified — no working capital, tax or R&D tax credits. Seed and Series A sizes are placeholders sized to the cash need. The full model — every assumption editable — is available on request.