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Every page on this site.

The pitch in order, the pages behind it, and the product section by section. For AI tools: llms.txt and the full text.

The pitch

• HomeFor investors: Simma, pre-seed, raising £250k. One system to run the whole business, with an AI team built in: website, bookings, customers and money on one record, and six AI teammates and a chief of staff. Problem, solution, product, market, competition, model, traction, team, status and the ask.
• The problemThe problem Simma solves: business software doesn't join up, so people do, at every size of business. In a small service business, the owner is the integration. What it costs: the bills, 11 hours a week of admin, the stitching, and the customers who give up.
• Why nowWhy now: AI can do real work, but most businesses can't deploy it (the diffusion gap). Simma gives AI the business record and somewhere to act, an AI team to do the work, and employed Local Partners for the human last mile. AI is also changing who can start a business.
• The solutionThe solution: Simma doesn't join the tools up; it is the tools, and the foundation for the agents. Website, bookings, payments, customers, email, brand, documents, team and Google on one record, with an AI team that has the context and a platform to act in.
• The productThe Simma product: thirteen sections grouped as Demand, Supply and Run it, six lenses across them, and a shop front where customers, search engines and AI meet the business. All on one record, with an AI team inside.
• The marketThe Simma market: every business, eventually, starting with solo and micro service businesses. £382bn worldwide, £100bn across UK and US businesses under 250 staff, a £44bn beachhead, country by country, with a calculator.
• CompetitionSimma's competition in six groups: vertical all-in-ones (Fresha, Mindbody), horizontal tools (HubSpot, Wix, Xero, Square), business suites (Odoo, Zoho, HighLevel), automation (Zapier, Make), AI workers (Viktor, Sintra, Lindy) and the AI-native business OS (Biz-on OS, Lowco). Suites own the record; agent platforms do the work across other tools; Simma is built to own both, for the smallest service businesses.
• How we make moneyHow Simma makes money: free to start, a subscription per business plus a share of every payment through Simma Pay, and the five-year model.
• Go-to-marketHow Simma wins customers: product-led first, with the Cascade giving every industry its own version of Simma, employed Simma Local Partners for the businesses that want a person, and Simma Sparks, the media brand that brings owners to both.
• TractionSimma is its own first customer: its development already runs through Simma's work system with coding agents, its website is built in Simma, and the company will be run on the same platform it sells.
• The teamPaul O'Connor, Simma's technical founder, has built 'one system instead of many' twice: for the media company he started with his father, and for a FTSE 100 global events company. Simma is the third time. Full-time from first close; up to three employed Local Partners in the budget; a bench of eight senior people who have asked to join.
• StatusWhat's built and what isn't: Simma's status measured against the codebase and production, dated, with the gaps named.
• The askThe ask: £250,000, a priced SEIS round, to prove the machine works: the founder full-time, two or three employed Simma Local Partners in different parts of the UK, 30 paying customers by month six, and the evidence for the next round.

More

• Your AI teamEvery Simma account gets an AI team: six AI teammates and a chief of staff, working inside Simma's own tools to help the owner run the business — behind an approval gate. On every plan; usage grows with the plan.
• BusinessesEight businesses that look nothing alike (a dance studio, a bike shop, a café, a plumber, a coach, a recruiter, an events company and a museum) and what Simma does for each. Underneath, the same eight pieces: people, things to sell, demand, transactions, work, communication, money and knowledge.
• Simma Local PartnerThe Simma Local Partner role: an employed, flexible role, built around the school day, building and looking after a portfolio of local businesses on Simma. £30 an hour, 15–25 hours a week, plus a rolling customer-success bonus.
• Data roomTwelve documents, every line labelled Measured, Plan, Estimate or Vision.

The product, section by section

• CalendarCalendar in Simma: one business calendar for everything with a date on it — classes, shifts, jobs, meetings, leave and due dates — with many views, Google and Outlook alongside, and availability checked wherever something is booked.
• The CascadeThe Simma Cascade: one platform, a version for every business. Eight layers — platform, industry, specialism, niche, franchise, country, business and person — decide the features, menus, words, emails and money settings each business gets.
• CashflowCashflow in Simma: every pound in and out in one place — sales against costs for the week, including what the rota cost, what's owed each way, and what's coming.
• CompassCompass in Simma: each person's own homepage — today's calendar, their to-do list, what's waiting on them, and a private journal of the days before.
• CustomersCustomers in Simma: one record for every person — bookings, orders, payments, family and notes — a branded customer portal, and an agent that notices who's drifting before they're gone.
• DemandDemand in Simma: Marketing, Website, Sales, Customers and Support, the five sections that win a customer and keep them.
• HomeHome in Simma: the feed of the business — what the team, the agents, customers and the wider world have been up to — with every agent's work approved by the owner and traceable to the task behind it.
• InboxInbox in Simma: one inbox for everything anyone says to the business — email on its own domain, every social account, support, Simmi chats and texts — as one conversation per person, with nothing dropped.
• InsightInsight in Simma: reporting and suggestions from AI — what changed, why, and what to do about it — delivered where the owner already is, and honest when there isn't enough data to tell.
• LensesThe six lenses in Simma: Home, Compass, Inbox, Calendar, Insight and Cashflow. They own nothing and look across every section.
• LibraryLibrary in Simma: every photo, post, document, policy and certificate the business has made or been given — one search, reachable from every page, and watched so nothing important expires unnoticed.
• MarketingMarketing in Simma: social, email, offers, loyalty and forms for a business with no marketing team — an agent that drafts, an owner who approves, and every post tracked back to what it earned.
• MoneyMoney in Simma: every payment a business takes runs through Simma Pay — online, in person, on invoice and on subscription — into one ledger, with an agent that chases what's owed.
• My BusinessMy Business in Simma: who the business is, who supplies it and what it owes — bills, costs, suppliers, hours and accreditations, watched so nothing creeps or lapses.
• Customer portalThe Simma customer portal: every business's own branded account for its customers — manage bookings, pay invoices, see packs and memberships, track orders, and ask Simmi.
• ProductsProducts in Simma: sell physical and digital products, services, experiences and listings — with agent-built listings, full inventory, shipping, click and collect, and one record behind every sale.
• Run itRun it in Simma: Library, Team, My Business and Settings, the four sections that run the company behind the counter, with the Cascade underneath.
• SalesSales in Simma: every enquiry in one list, answered first, quoted fast and turned into a customer — with an agent that makes sure nobody is left waiting.
• ServicesServices in Simma: classes, appointments, courses and terms, packages and venue hire — a timetable planned at the desk, a day run from the phone, and agents that spot where the pressure is.
• SettingsSettings in Simma: set up in the first hour — currency, payments, the old website, a domain — then searchable, not browsable, and watched for anything that stops matching how the business really runs.
• Shop frontSimma is the business's shop front: its website, Google listing, answers in AI assistants, email, phone, till and customer portal, all built from one record in the business's own name.
• Simma StationSimma Station: the till, the front desk, the kitchen, the stockroom and every screen in the building — fifteen modules on real hardware, on the same record as the website.
• SupplySupply in Simma: Services, Products, Work and Money, the four sections that deliver what was sold and get it paid for.
• SupportSupport in Simma: every question from every channel in one queue, oldest-waiting first — Simmi answering the easy ones and an agent that drafts the rest.
• TeamTeam in Simma: the rota, time, leave, hiring and training — every shift covered, every person looked after, and each person's own week on their phone.
• WebsiteWebsite in Simma: a site built by an agent from what the business already has, on its own domain, that stays in step with the timetable, prices and team — and turns visitors into bookings.
• WorkWork in Simma: tasks, projects, field jobs and boards — planned at a desk, done on a doorstep, and never finished without being billed.