Product · Demand
Demand · Five sectionsWin the customer. Keep the customer.
Everything between a stranger and a regular. Five sections, in the order a customer meets them: heard of, arrives, asks, comes back, needs help. Each one hands the same person to the next, so nobody is typed in twice and nobody is lost between tools.
Five sections. One record underneath.
Marketing
Decide what to put in front of people, and find out whether it worked.
Website
Win trust, and turn interest into action, on the business's own domain.
Sales
Turn an enquiry into a customer, and know which ones are worth the effort.
Customers
Which relationships need attention, and what to do next.
Support
Who is waiting on us, and what is still unresolved.
Each section hands the same customer to the next.
The post Maya drafts is tracked to the booking it earned. The enquiry from the website is already a customer record when Sam replies. The question that reaches Support arrives with the customer's whole history beside it.