Different businesses. The same record underneath.
Eight businesses with almost nothing in common. Take each one apart and the same pieces appear: people, things to sell, demand, transactions, work, communication, money and knowledge. Simma builds each business from those shared pieces, shaped for its trade by the Cascade.
What Simma does for each one, not just which parts it uses.
Deliberately different: time, things, trades, expertise and places. For each: what it sells, what Simma calls things there, the parts of Simma it runs on, and the work the AI team will take on.
One record. Each business's own words.
A studio has students, a café has guests and a clinic has patients. Underneath, each is the same customer record. The Cascade renames it for each industry, then each specialism, and the business can rename it again. How the Cascade works →
The words are the Cascade's defaults for each industry and specialism, as configured in Simma today. The museum's are the kind of change a business makes itself.
A dance studio
Fills the classes and runs the studio.
- Classes and courses: weekly classes, beginners' courses and holiday workshops, with waitlists
- Trials, class packs and memberships, bought once and used across the term
- Shows and performances, with tickets and capacity
- Uniform and kit: shoes, grip socks and branded hoodies
- Recorded classes for students to practise at home
What Simma calls things here
| Customer | Student | Industry |
| Booking | Class | Industry |
| Service | Course | Industry |
| Staff | Instructor | Industry |
A day's flow, on one record
Website → enquiry → trial → booking → pack or membership → payment → class list → the student's record
The AI team NEXT
- Maya fills the quiet classes
- Sam follows up trial enquiries
- Charlie drafts notes to parents
- Sage tells the owner what needs them
A bike shop
Sells the bikes and keeps the workshop full.
- Bikes and parts, in the shop and online, with sizes, colours and barcodes
- Workshop time: services and repairs, booked online, with the parts on the job
- Click and collect and delivery for anything in stock
- How-to videos: a recorded maintenance course, sold as a download
- A maintenance course on Tuesday evenings, for riders who want to fix their own bike
What Simma calls things here
| Customer | Customer | Industry |
| Booking | Order | Industry |
| Service | Product | Industry |
| Staff | Technician | Specialism |
A day's flow, on one record
Website and shop → online order or till → one stock count → service booking → job with parts and time → payment → the customer's history
The AI team NEXT
- Oli plans the workshop days
- Maya contacts customers due a service
- Sam follows up service enquiries
- Sage spots the quiet weeks coming
A café
Brings people in and keeps service moving.
- Food and drink, at the counter, at the table and for collection
- Tables, booked online for brunch and busy weekends
- Party and event catering, quoted for each group
- Merchandise: beans, mugs and T-shirts, in the café and online
- Gift cards and loyalty for the regulars
What Simma calls things here
| Customer | Guest | Industry |
| Booking | Cover | Industry |
| Service | Menu item | Industry |
| Staff | Team member | Industry |
A day's flow, on one record
Website and menu → table booking or click and collect → kitchen screen → till → regulars' records → the rota
The AI team NEXT
- Maya promotes the quiet hours
- Sam answers private-party enquiries
- Oli flags gaps in the rota
- Sage says where tomorrow needs attention
A plumber
Turns enquiries into finished, paid jobs.
- Call-outs and repairs, from a leaking tap to a boiler
- Quoted jobs, priced from the rate card and accepted online
- Materials, charged on the job
- Service visits: the annual boiler check, booked a year ahead
What Simma calls things here
| Customer | Customer | Industry |
| Booking | Job | Industry |
| Service | Service | Industry |
| Staff | Plumber | Specialism |
A day's flow, on one record
Website enquiry → quote → accepted → job in the diary → time and materials → invoice → payment
The AI team NEXT
- Sam drafts quotes from the rate card
- Oli plans each day's jobs
- Molly chases unpaid invoices
- Peter proposes service plans
A coach or consultant
Turns expertise into booked, billed work.
- Sessions: one-to-one and group coaching, online or in person
- Packages and retainers: six sessions, or a monthly advisory fee
- Projects, quoted at a fixed fee
- Guides, templates and recorded courses that sell while the coach is busy
What Simma calls things here
| Customer | Client | Industry |
| Booking | Session | Specialism |
| Service | Service | Industry |
| Staff | Coach | Specialism |
A day's flow, on one record
Website and articles → discovery call → proposal → client → sessions or project → documents → invoice
The AI team NEXT
- Maya drafts articles and posts
- Sam drafts the proposals
- Charlie tracks client follow-ups
- Peter packages the services
A recruiter
Keeps vacancies filling and placements billed.
- Placements: a fee for each person placed
- Searches for harder roles, part paid up front
- A candidate pool worth coming back to
What Simma calls things here
| Customer | Client | Industry |
| Booking | Interview | Industry |
| Service | Service | Industry |
| Staff | Recruiter | Industry |
A day's flow, on one record
Vacancies on the website → applications → candidate pool → interviews → client pipeline → placement → invoice
The AI team NEXT
- Maya advertises the vacancies
- Sam follows up client briefs
- Oli schedules the interviews
- Molly chases placement fees
An events company
Sells the tickets and runs the event.
- Tickets and registrations, from a workshop for ten to an event for thousands
- Packages: a table for ten, VIP, early bird
- Private and corporate events, quoted for each client
- Food, drink and merch on the night
What Simma calls things here
| Customer | Client | Industry |
| Booking | Booking | Industry |
| Service | Service | Industry |
| Staff | Planner | Specialism |
A day's flow, on one record
Website → tickets and registrations → capacity and waitlist → crew and suppliers → payments → attendees' records
The AI team NEXT
- Maya fills the last places
- Sam handles group and corporate enquiries
- Oli watches capacity and crew
- Molly checks each event still makes money
A museum or attraction
Sells admission and keeps visitors coming back.
- Admission, booked ahead with capacity for each day
- Memberships for the regulars and families
- Talks, workshops and events, ticketed
- The shop and the café, in the building and online
- School and group visits, quoted for each group
What Simma calls things here
| Customer | Visitor | The museum |
| Booking | Visit | The museum |
| Service | Space | Industry |
| Staff | Manager | Industry |
A day's flow, on one record
Website → tickets with capacity → memberships → events → shop and café till → visitors' records
The AI team NEXT
- Maya promotes the quiet days
- Charlie answers visitors' questions
- Oli watches capacity
- Sage shows which days and events pay
Every part named on this page links to its product page. The AI team is marked next: its roles, limits and approvals are designed and the engine it runs on is live, but the named teammates are the next build. See Status.
Eight pieces. Every business is a mix of them.
A dance studio sells classes and memberships. A plumber sells jobs and materials. A museum sells admission, memberships, events and a shop. Underneath, Simma doesn't need eight products: it needs these eight pieces, arranged across Demand, Supply and Run it.
People
The customers, and the people who work there.
Students and parents · riders · regulars · homeowners · candidates · visitors
In Simma: Customers · Team
Things they sell
Time, things, or both.
Classes · bikes and workshop time · coffee and tables · call-outs · placements · admission
In Simma: Services · Products
Demand
Being found, and turning interest into a customer.
A trial enquiry · a service request · a party booking · a client brief
In Simma: Marketing · Website · Sales
Transactions
Every booking, order, ticket and sale, wherever it happened.
Online, at the till, in the chat, or on an accepted quote
In Simma: Services · Products · Station
Work
What gets done to deliver what was sold.
A class list · a repair job · a kitchen order · a boiler job · an interview
In Simma: Work · Calendar
Communication
Every message, from every channel, on the right person.
Email · social messages · texts · support tickets · Simmi's chats
In Simma: Inbox · Support
Money
What's been paid, what's owed, and what it all made.
Deposits · class packs · invoices · placement fees · the till
In Simma: Money
Knowledge
What the business has made and knows.
Policies · menus · price lists · documents · photos
In Simma: Library
The Cascade decides which pieces each business sees, and what they're called: a "class" in one business, a "job" in another. A new trade is configuration, not a new product. How the Cascade works →