Simma doesn't connect to the tools. Simma is the tools.
AI operating systems reach into HubSpot, Slack and Gmail over APIs and MCP, reading and writing into software other companies own. Simma owns the software — and every face the business shows the world. That is what lets its AI team do real work.
Four layers. One record. Every tool is Simma's.
How the owner sees the business, where the work gets done, where customers and staff meet it, and how the world finds it. All four are built on the same record, so nothing is copied and nothing drifts.
Take the full product tour → 22 pages, one per area and lens, for when you want the detail.
Six lenses look across everything. They own nothing, so they're never out of date.
Thirteen areas, where the work actually happens. Read left to right, they're the business itself.
Where customers and staff touch the business, all in its own name and brand.
How the world finds the business, kept up to date automatically from the same record.
Everything an AI operating system connects to, Simma owns.
Inside the business, and every face it shows the outside world.
A layer is only as solid as what it's connected to.
A connected OS is borrowed.
- 01A vendor changes its API, and a workflow quietly stops.
- 02A permission is revoked, and the agent goes blind.
- 03The vendor ships its own agent, and closes the door.
An owned system stays yours.
- 01No connector between your own tools can break, because there isn't one.
- 02No one else decides what the AI team may touch.
- 03The tools, the records and the public presence stay the business's — whatever the AI market does next.
The outside world finds the business through Simma.
Owning the public faces is the part a layer can never reach — and the part that grows in value the longer a business holds it.
"Pilates class near me on Thursday evening?"
