Every tool a business runs on. Built as one.
Thirteen sections do the work, grouped the way a business runs: Demand, Supply and Run it. Six lenses look across them. A shop front meets customers, search engines and AI. All of it on one record, with an AI team working inside it, whether the business sells its time, its products or both.
Sections do the work. Lenses look across it. The shop front meets the world.
Every section owns its own records: the booking, the invoice, the customer. Lenses own nothing; they show every section along one line, such as time or money. The shop front is how the outside world sees it all. One record underneath, so nothing is copied and nothing drifts. Every section, lens and face has its own page.
How the Cascade gives every business its own version of Simma →
Where the work happens. Read left to right, they're the business itself: win the customer, deliver and get paid, run the company.
Demand: be found, answer, keep them
They look across every section and own nothing, so they're never out of date. They're what the owner opens on a phone.
Wherever customers, search engines and AI meet the business, they meet Simma, in the business's own name.
Some of the shop front is still being built, including the Google connection and calls to the customer record. See Status.
Six AI teammates and a chief of staff. Working in every section.
Maya, Sam, Charlie, Molly, Oli and Peter each have a job and a lane; Sage, the chief of staff, sees across them. They work inside these same tools, on the same records, and the owner says yes before anything leaves the building.
Meet the AI team →The same record, from the front door to the back office.
One login. One record. The tools themselves, built as one. Specialists go deep on one job; Simma covers the whole business, with the parts of each tool a small business actually uses.
A presence it owns
Website, email addresses and phone numbers — how search engines, AI answer engines and Google Maps find the business.
One golden record
Every customer, booking, invoice and payment — filed once, in one system.
Book and pay, end to end
The slot, the payment and the invoice file themselves against the same customer.
Where the team — and its AI teammates — work
Projects, rota, files, reports and settings, on the same record as the front door.
A till with real printers
Card, cash, gift cards and a printed receipt — the same customer, the same record.
The brand, held once
Photos and brand assets reused across the site, emails and social.
Customers' data, handled the way the law expects.
A small business holds names, children's details, payments and sometimes health notes. Simma is built around UK GDPR from the first customer, and every action is written down, whether a person or an agent took it.
In the product
- Consent, with its legal basisMarketing and AI consent, recorded against the UK GDPR basis it rests on, and respected at the moment of sending.
- A preference centreCustomers choose what they hear about, on a page of their own.
- Cookie consent, by the rules that applyA banner in UK GDPR, EU GDPR or California opt-out mode.
- An audit trailWho did what, and when, whether a person or an agent did it.
- Data-access requestsTracked against the 30-day legal deadline, with identity checks and an export of what's held about the person.
- ID checks on payment accountsEvery verification recorded when a business opens its Simma Pay account.
- Sensitive notes, role-gatedMedical notes and allergies seen only by the people who need them.
Before it's needed
- Carrying out erasureErasure requests are logged and the deadline runs today; deleting the records is built before the first business whose own customers could ask.
- Retention on a scheduleRules to delete, anonymise or archive old records, and legal holds that pause them, are built; they don't yet run on their own.
Out of scope today
- US health data (HIPAA)Simma is UK-first and isn't built for US health records. Booking and customer forms warn people not to enter health information.
Each line is also on Status, with what's live and what isn't.