For investors
Book 20 min
Website, bookings, customers and money on one record, for studios and service businesses.
Business software
doesn't join up. People do.
In a one-person studio, it's the owner at 10pm; in bigger companies, whole teams. We start where it hurts most per person.
Amex / Small Business Saturday UK SME Barometer 2026 · Simma's own count of a typical instructor's tools, September 2026 · MuleSoft Connectivity Benchmark 2025 · British Chambers of Commerce, March 2026.
Simma doesn't join the tools up. It is the tools, and the foundation for the agents.
Website, bookings, payments, customers, email, brand, documents, team and Google, built as one system on one record. Simma started as an all-in-one, before the AI wave: the platform came first, and the AI team is built on it. Draft is a feature. Finish is a platform.
Every tool a business runs on. Built as one.
The CRM, the booking system, the online shop and the website aren't four products joined together. In Simma they're one system, and so are the files, the rota and the invoices. Everything is filed once, on one record, whether the business sells its time, its products or both. Change something once, and every part of the business knows.
“The notion that business applications exist, that’s probably where they’ll all collapse, right, in the agent era… The business logic is all going to these agents.”
“AI has stopped being a feature and started being the foundation.”
“The context problem becomes much more acute… It’s often fragmented across legacy systems or environments that don’t play nice with agents.”
“You can take ten SaaS point solutions and bundle them into a single suite… Not a chatbot bolted onto a 2010 UI.”
“The art of providing all the context for the task to be plausibly solvable by the LLM.”
“Building this today requires brutal integration work… There’s no product that connects all this context into a single intelligence layer.”
“Context engineering is the delicate art and science of filling the context window with just the right information for the next step.”
These are quotes about the market, not about Simma. Simma is not affiliated with Y Combinator, Microsoft, Box, Shopify or anyone quoted here. Each quote links to its source.
As AI moves into large companies, more people will leave corporate roles and build a business around what they love: a studio, a skill, a craft. Simma is there on day one, with the website, bookings, payments and an AI team in one place, and no tools to choose, connect or migrate.
797,769
new UK companies in twelve months
Companies House, July 2025 to June 2026. Limited companies only; sole traders, where many start, come on top.
531,728
US business applications in August 2026 alone
US Census Bureau, Business Formation Statistics, seasonally adjusted.
0
tools to switch from
A new business has no stack to migrate. It is the one moment an all-in-one platform doesn't have to win a switch.
First customers: instruction, fitness and personal services, the one-person businesses where the founder's time is the whole company. The move away from corporate roles is our forecast (vision); the formation figures are published statistics.
A small business uses the everyday parts of ten tools. Simma covers those parts on one record, and meets a business as it starts, before it has a stack to switch from.
A good site, with bookings and email bolted on. The customer record lives somewhere else.
Deep booking tools for one kind of business. Strongest where a business is switching; Simma is built for the moment it starts.
Connect to other companies' tools over APIs. They can draft; the record, and the finish, stay elsewhere.
The honest counterpoint: incumbents have distribution and speed, and will keep adding AI. The bet is that AI needs one record to act on, and the record is the platform.
The cheapest way to start: on Free there is no monthly bill until the business is paid. For a business taking its first few hundred pounds a month, that costs less than a website, booking tool, email tool and card processor bought separately. As it grows, it pays for the whole system: one record, the AI team, nothing to join up.
Every plan includes the website, bookings, CRM, payments and the AI team. Paid plans add users, customers and AI-team capacity. Extra users £5/month. Franchise pricing is custom.
5%+ 50p
2.5%+ 25p on Scale
Simma earns when the business gets paid. Paid plans lower the rate: 4% + 40p on Lite and Starter, 3.5% + 35p on Business, 2.5% + 25p on Pro and Scale.
Pre-launch, with £0 revenue by design: Simma takes on businesses once it can serve them. What exists today:
1
A UK dance school. Its website, timetable and bookings were built in Simma. It pays from launch.
2
have said they will start with Simma at launch.
2,223
Simma is built inside Simma: its own task system, with 568 commits attached and coding agents that claim work and check back in.
"I'm building the platform I always wanted."
Paul O'ConnorFounder, Simma · 20 years in product
The platform is in production. No customers yet — and the honest reason is me: I still lead product at a FTSE 100 company by day, and I won't take on businesses I can't yet serve. Simma needs me full-time to win its first customers; its first customers are what get me full-time. That chicken-and-egg is what this raise is for. I go full-time from first close.
The first hires: sales and customer success (month 2), an engineer (month 4), a second sales and customer success hire (month 6). Beyond them, a bench of eight people who have agreed to join as the plan grows:
A summary of the status page, which is measured against the code and production and dated. Every other page speaks in vision; this one doesn't.
£750k to make Simma full-time, launch it, and win its first customers.
A SeedLegals SeedFAST at a £4m pre-money cap: £250k under SEIS, then £500k under EIS. Eighteen months of runway; the seed raise starts at month 12, and a raise takes a few months.
£750kpre-seed · £4m cap
What I want from you: twenty minutes and a hard look — and your view on whether the first paying customer is two months away or six, once I'm full-time.
