Product tour · Demand
CustomersKnow every customer. Notice who's drifting.
Which relationships need attention, and what to do next. One record for every person: what they booked, bought and paid, their family and their notes. Simma watches it all and spots who's going quiet before they're gone.
- 12 JunReformer, all levelsStudio 1 · attendedpaid
- 28 MayKids' ballet term, EllieRenewed · family bundlepaid
Everything about a customer, on one page.
Every booking, order, payment, message and note arrives on the same record, from every part of the business. Nobody has to copy anything over.
The whole history
Bookings, orders, invoices, messages and tickets, in the order they happened.
Families & households
A parent and their children on one account, with one login, one bill and a family bundle.
Progress & notes
Milestones, grades and notes from each session, so every instructor knows where someone is.
Care & safety
Emergency contacts, allergies and medical notes, seen only by the people who need them.
Consent & preferences
What they've agreed to hear about, and whether AI can help with their account, recorded and respected.
The business's own app for its customers.
Every business gets a portal in its own brand, on its own address. Customers book, pay and manage everything themselves, and never see anyone else's name on it. See the customer portal →
Book, move, cancel
Classes and appointments, with their pack balance and the waitlist in view.
Pay and download
Invoices, orders, memberships and receipts, all paid through Simma Pay.
Ask and get an answer
Simmi, who knows their bookings, and a person when they need one.
Ask a question about your customers. Get people back.
The owner asks in plain words. The agent finds the people, explains why each is on the list, and suggests what to do. Anything that reaches a customer waits for the owner's approval.
- Sarah JohnsonEvery 3 weeks for 11 months · 4 classes leftReformer
- Tom ReidTuesdays for a year · 4 sessions expire in 3 weeksMat
- Priya ShahMonthly private sessions · last one in JunePrivate
From the first booking to a customer for life.
Look anyone up in a second
- Search from anywhereFrom the keyboard, mid-conversation, and forgiving of spelling.
- At the desk tooScan a phone at Simma Station and the record opens.
- The same record everywhereAt the desk, on the phone and in the portal.
Groups built from behaviour
- Saved segmentsLapsed regulars, first-timers, big spenders, families.
- Used everywhereIn Marketing, in offers and in reports.
- An engagement scoreWho's warming up and who's cooling off.
Import and portal access
- Import from anywhereA spreadsheet or an old system, with duplicates found and merged.
- Portal invitationsInvite customers, reset logins, see who's active.
- Business accountsCompanies with several contacts, one bill and their own terms.
Private by design
- Sensitive details, role-gatedCare and medical notes only for those who need them.
- Consent recordedFor marketing, and for AI help with their account.
- Data requests handledWhat's held about someone, exported or erased on request.
It spots who's drifting before they're gone.
Bookings, purchases, payments and messages share one record. So Simma can see a habit break the week it breaks. A contact list only knows names and numbers.
"Sarah booked every 3 weeks for 11 months. Nothing since 12 June."
"Tom has 4 unused sessions expiring in 3 weeks."
"6 of 14 first-timers last month haven't rebooked."
"Three enquiries have gone 48 hours without an answer."
"Engagement has fallen for 5 customers this month."
"Ellie moves up a grade next week. Tell Sarah?"
Charlie looks after every relationship. The owner makes the call.
Charlie, the customer agent, watches for broken habits, unused credit and first-timers who don't return, and drafts the personal note that brings them back. The owner approves every one. Meet the agents →
"Tom has 4 sessions left that expire in 3 weeks, and he hasn't booked since August. I've drafted a note with his usual Tuesday class and a spare place."
"6 first-timers from last month haven't come back. I've drafted a friendly check-in for each, with a second class at the intro price."