Product tour · Demand
MarketingSay something worth hearing. Know if it worked.
Decide what to put in front of people, and find out whether it worked. Social, email, offers, loyalty and forms, for a business with no marketing team. The agent drafts, the owner approves, and every post is tracked back to what it earned.
- ✦New Saturday class, launch postInstagram · Thursday 7pm · with photoready
- ↻"Why reformer?" from last springYour best post of 2025 · still truerecycle
- ✉October newsletter612 subscribers · 3 stories · 1 offerready
Everything a business says to the world, in one place.
Posts, emails, offers and forms all draw on the same customers, the same brand and the same results. So the newsletter knows who booked, and the offer knows who's gone quiet.
Social
Connected accounts, a calendar, scheduled posts and engagement, with images made in Simma when there's no photo to hand.
Email & newsletters
Lists, segments, templates and automations, with each subscriber's consent shown at the moment of sending.
Offers & loyalty
Discount codes, gift cards, loyalty points and referrals, applied at every checkout, online and at the till.
Campaigns
A launch, a sale or a new term: posts, emails, landing pages and spend in one plan, with one set of results.
Forms & surveys
Lead capture, feedback and NPS, and content that's unlocked when someone leaves their email.
Brand
How the business looks and sounds, set once, so every draft already sounds like the owner and matches the look.
Most owners have no marketing team. Simma is built for that.
Marketing is the first thing dropped when the business gets busy, and the business is always busy. So Simma doesn't hand the owner a department's tools. It follows three rules.
Never an empty calendar
A blank month isn't a failure to point out. Simma opens with something worth posting, not a grid of what didn't happen.
"Nothing planned for next week. Here are three ideas."
Say the good thing again
What worked before and is still true gets recycled. Past effort becomes this week's post.
"This got your best response last spring. Say it again?"
Tracking nobody has to set up
Every link is tracked automatically when it's published, so "did it work?" always has an answer.
"That post brought in 4 bookings and £180."
Ask for a week of marketing. Approve it in a minute.
The agent knows the business: what's on, what's selling, what worked before and how the owner sounds. It drafts the week. Nothing reaches a customer until the owner approves it, because a post can't be taken back.
- InstagramSaturday Flow launches 12 OctTue 19:00 · photo from the Library
- Recycled"Why reformer?", last spring's best postThu 12:30 · refreshed for autumn
- EmailTwo places left on Beginners' ReformerTo the 31 who asked · Wed 08:00
From the first post to a loyal following.
An approval queue, not a to-do list
- Drafts that arrive readyPrompted by what's on, what's trending and what's worked.
- Approve, edit or say why not"Off brand" or "wrong timing" teaches the next draft.
- Evergreen posts, recycled on a scheduleThe best posts come back when they're still true.
- Approve from a phoneOne decision, ten seconds, anywhere.
Lists that know the customer
- Segments built from real behaviourWho booked, who bought, who's gone quiet, from Customers.
- AutomationsWelcome, win-back, birthday and post-visit, sent without anyone remembering.
- Consent at the moment of sendingWho has agreed to hear from you, shown before it goes.
- Templates in the brandEvery email looks like the business.
Reasons to come back
- Discount codes and gift cardsRedeemed online and at the till, paid through Money.
- Loyalty pointsEarned on every visit and purchase.
- ReferralsCustomers bring friends, and both are rewarded.
What it cost, and what it returned
- Tracked links on everythingCreated at publish, never by hand.
- Spend against bookings and salesEvery pound of ad spend, followed to the till.
- Surveys and NPSWhat customers say, not just what they click.
- Honest numbers"Too early to tell" when four people have seen it, not a zero.
It knows what's worth saying next.
Posts, emails, offers, bookings and sales share one record. So Simma can see which words brought in which customers. A social scheduler only sees likes.
"This post got your best response last spring. Say it again?"
"Nothing is planned for next week. Here are three ideas."
"£200 went on ads this month and nothing is tracked back to it."
"You've lost more subscribers than you've gained for three sends."
"Sam has 340 points and hasn't been in since March."
"Three people said parking is the problem."
Maya drafts the marketing. The owner makes the call.
Maya, the marketing agent, knows what's on, what's selling and what's worked. She brings the owner finished drafts, never a blank page, and nothing goes out without the owner's approval. Meet the agents →
"Your 'Why reformer?' post brought in 6 bookings last spring and it's still true. I've refreshed it for autumn. Post it Thursday lunchtime?"
"14 members haven't booked in six weeks. I've drafted a 'we miss you' email with a free class they can use this month. It costs nothing unless they come."