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Product tour · Lenses

Inbox

Everyone who wrote. Nobody dropped.

Everything anyone said to us, in one place, with nothing dropped. Email on the business's own address, every social account, support tickets, Simmi's chats and texts, all in one inbox. Each person is one conversation, however many ways they got in touch.

Inbox · Northlight Studio4 need a reply
  • @Sarah JohnsonEmail · hello@northlightstudio.co.uk · pricing for two2 days
  • IG@leithrunclubInstagram DM · group class for 12?5 hrs
  • ?Mark EllisSupport ticket · refund for a cancelled classdrafted
  • Guest visitorSimmi chat · handed over · wants a call backnew
  • ✆Tom ReidText · "running 10 mins late"seen
What arrives here

One inbox catches everything.

However a customer, a supplier or a stranger gets in touch, it lands here. Channel is a filter, not a separate place, so there's no second app to check.

Email

Every address the business has, on team.simmamail.com or its own domain, sent and received in Simma.

hello@bookings@Personal addresses

Social

Messages and comments from every connected account, answered without opening another app.

InstagramFacebookLinkedIn

Support

Tickets from the portal and the website, with the customer's history beside them, from Support.

TicketsReplies

Simmi's conversations

Chats from the website and portal. Most are answered already, and the rest are handed over with the conversation so far.

HandoversCall-backs

Texts & calls

Messages and calls to the business's numbers, each filed to the customer they came from.

SMSCallsVoicemail

Forms & reviews

Website enquiries, form responses and new reviews, the things that used to arrive in five different places.

EnquiriesReviews
One conversation, not five channels

Email Monday, Instagram Tuesday, a call on Wednesday. One conversation.

What this inbox exists to prevent is the business answering the same person three times, or not at all. So it's organised by who's talking, not by which app they used.

01 · BY PERSON

Threads follow the customer

Every message from Sarah, whatever the channel, sits in one thread on her record.

02 · WHERE IT MATTERS

Shown on the record too

The same conversation appears on the customer, the job and the invoice it's about.

03 · OWNED

The business's own addresses

you@team.simmamail.com from day one, or the business's own domain, not a borrowed inbox.

Answer it with an agent

Open the inbox. The replies are already drafted.

Each agent drafts the replies in its own area: Sam for enquiries, Charlie for customers and support, Fiona for anything about money. Each draft is written with the whole conversation in view. The owner reads, edits and sends.

Sarah, across three channelsAn email about prices for two, an Instagram DM asking about Saturdays, and a missed call on Wednesday.
Simma doesJoins all three into one conversation on Sarah's record. Sam drafts one reply that answers both questions, with a booking link for the two Saturday places left.
Sarah Johnson · one conversation
3 channels2 questionsReply drafted
Email"What would it cost for me and a friend?"Monday 18:40
Instagram"Do you do Saturdays?"Tuesday 21:05
CallMissed call, no voicemailWednesday 12:15
Send Sam's replyEdit
What Simma notices

It knows who's still waiting.

Waiting

Nobody has replied

  • "Sarah asked about pricing on Tuesday and nobody's answered."The whole reason this inbox exists.
  • "Three enquiries arrived over the weekend."Out-of-hours messages brought to the top on Monday.
Joined up

The same person, again

  • "Tom has emailed and texted about the same booking."One thread, one answer.
  • "This quote's conversation stopped ten days ago."A deal going quiet, seen from the inbox.
Promises

What we said we'd do

  • "You told them you'd send the quote on Friday."A commitment made in a reply, followed up.
Caught up

Nothing waiting

  • An empty inbox that means done"Nothing waiting" is the goal, and it's never confused with "nothing connected yet".

What it replaces

A separate email hostA social inbox toolA help-desk inboxA shared phone's messagesChecking five apps before bed

What it looks across

A lens owns no records. Each message stays with its channel, appears here, and appears again on the customer or job it's about.