# FAQ

_Simma investor data room · Plan · Measured · as of 2026-09-25_

**Why £750k if about £167k is left at month 18?**
The seed raise starts at month 12, and raising takes a few months. Runway to month 18, with £167k still left, means the
seed is a choice rather than a deadline.

**How much of the round pays the founder?**
A market salary for a Head of Product, set out line by line in the private model. No individual salaries are published.

**Why does revenue jump so much from year 1 to year 2?**
Year 1 is about proving the first 50 customers by hand; the seed round (raised from month 12) funds the channels. Customers go from
50 to 1,000, and Simma Pay volume follows them.

**How do Simma Pay's rates compare with Square or SumUp?**
They're higher on the Free plan by design. On Free, the whole operating system costs nothing: website, bookings, customers, invoicing and payments.
Simma earns only when the business gets paid, at 5% + 50p (Free): about 7% on a £25 class. That makes Free the cheapest way to
start: for a business taking its first few hundred pounds a month, it costs less than a website, booking tool, email tool and card processor
bought separately. At higher volumes a separately bought stack costs less in fees alone, and Simma's case is what the fee buys: one record,
the AI team and nothing to join up. Paid plans add users, customers and AI-team capacity, and lower the rate, down to 2.5% + 25p (Scale).
Processor cost is 1.75% + 20p. The rates will be tested with the first studios.

**How will 50,000 customers be won?**
Four channels: direct and self-serve, referral from every Simma site and receipt, partners, and franchise groups — see Go to market.

**Why a SeedFAST and not a SAFE?**
A UK advance subscription agreement keeps SEIS/EIS relief available to UK investors; a US SAFE would not qualify.

**What's live today?**
The status page answers this, dated and line by line. It is re-measured before each conversation.

**When do the eight people join?**
In step with the plan: sales, customer success and engineering first; the rest as the company grows.

**Is the founder full-time?**
From first close. Today the founder leads product at a FTSE 100 company by day; the raise is what makes Simma full-time.

**Why isn't the design partner paying yet?**
Because Simma hasn't launched. The design partner pays from launch, and two more businesses have said they will start with it.

**Can the round really hire people, or is it one salary?**
It hires. Three roles start in the first six months (sales and customer success at month 2, an engineer at month 4, a second sales and
customer success hire at month 6) alongside the founder, and people are 64.5% of the 18-month spend. Roles and start
months are in the plan; individual pay is private.

**What if something happens to the founder?**
Today that is a real risk, and the first hires exist partly to reduce it: an engineer from month 4, and a bench of eight people who have
agreed to join. The architecture decisions and the development history are written down and kept with the code, and Simma's own
development runs through Simma's task system, so work can be picked up by someone else.

**What happens when a business outgrows part of Simma?**
Specialists go deep on one job; Simma covers the whole business, with the parts of each tool a small business actually uses. Plans raise
users and limits as a business grows. A business that needs a specialist's depth in one area is a success, not the customer Simma is built for.