# Business model

_Simma investor data room · Plan · as of 2026-09-25_

## Subscription
*Plan.* Priced per business, per month. Extra users £5 a month.
- **Free** — £0 a month · 1 user · up to 25 customers
- **Lite** — £49 a month · 2 users · up to 100 customers
- **Starter** — £99 a month · 5 users · up to 500 customers
- **Business** — £199 a month · 10 users · up to 5,000 customers
- **Pro** — £299 a month · 25 users · up to 25,000 customers
- **Scale** — £499 a month · 50 users · up to 250,000 customers
Every plan, including Free, includes the AI team; its usage allowance rises with the plan.

## Simma Pay
*Plan.* Every payment a business takes runs through Simma Pay, built on Stripe Connect. The Free plan gives away the whole operating system and
earns only on payments, so it is the cheapest way to start. Paid plans cost a subscription and add users, customers and AI-team
capacity; they also take less per payment. Simma's rate falls with the plan:
**5% + 50p (Free)** down to **2.5% + 25p (Scale)**; the underlying processor cost is 1.75% + 20p.
In the model, Simma Pay is 61.3% of year-5 revenue. The rates will be tested with the first studios before they are fixed.
*Measured.* The priced rates are the single source of Simma's fee (founder decision, 2026-09-25); applying them on every payment path is in progress
— see the status page.

## Franchises
*Plan.* Custom contract.